About us
Our Mission
Discover the latest trends in fashion and footwear to express your unique style.
To do so, we collaborate with local artisans who care about the environment and create their clothing with passion.


The Innovative Fashion Concept: "The Adaptive Footprint"
This concept moves away from mass-produced sizes and static designs toward a shoe that is dynamically customized, environmentally responsible, and technologically integrated into the wearer's life.
Explore how we bring the latest trends from local designers straight to your door, delivering joy.
Our Collections
Explore our curated clothing and shoe collections, each designed to reflect the latest trends and timeless elegance.
Meet our team
Passionate professionals dedicated to your style journey
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the brand. He is deeply involved in product development, marketing, and enhancing the customer shopping experience.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the retail industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Fashion Forward Boutique
Chief Technical Officer
Aline is a fashion enthusiast who loves her work. She leads a talented team of designers and ensures our collections resonate with our community of style seekers.
Iris Joe
Chief Financial Officer
Iris, with her extensive industry experience, helps us analyze trends and improve our offerings. She is committed to driving success and elevating our brand to new heights.